Only in Hollywood.Tyler, the Creator would like it very much if you’d listen to his new album, Igor, in full, with no preconceived notions and no skipping around and no pesky distractions whatsoever. (In Los Angeles, there is only one season, anyway.) Those details don’t matter much to the crowd of people who stood just outside the show’s barricade-a mix of young kids in Camp High sweatshirts who’d clearly had this marked on their calendars and tourist-looking folks who’d seemingly stumbled upon the show and stuck around to see what the hullabaloo was all about. While other brands have been putting on their spring/summer 2022 shows, Gucci referred to this one exclusively as Love Parade. The brand’s show is no longer one of dozens among a fashion-week calendar, but a massive event all on its own, and one that can use its powerful tractor beam to pull everyone to a city for just a single night. A brand as popular and magnetic as Gucci can get away with that. Gucci is now showing off-calendar-and all the way out west.
Then there were looks that nodded at the city’s current uniform: leggings and running sneakers.Īll of this was made possible by the changing tides in the fashion industry. “And every other vibe, too.” A majority of those vibes made sure to put the Gucci spin on different Hollywood tropes: from early glam silent films and Spaghetti Westerns to the Los Angeles merch tourists might collect at the souvenir shop at LAX. “Definitely, I feel like they captured that vibe,” the skateboarder and Southern California resident Nyjah Huston, who wore heels and a floral suit that left his tattooed chest exposed, said when I asked if the collection felt LA enough. The behemoth 115-look event captured every way of life in Los Angeles. (I sat in front of Daniel Radcliffe and Gig Young’s stars.) But the way that fashion operates now, where celebrities can make or break looks and fashion shows are as much pop culture phenomena as they are industry events, Gucci’s Hollywood fashion show was more like a complete production-from arrival to after party-with each bit bleeding into the others. Where it began was easy enough to figure out: I put my butt in one of the director’s-chair style seats lined up along Hollywood Boulevard and waited for models to strut, glide, and saunter over Walk of Fame-turned-catwalk in front of me. In that way, it was hard to tell where Gucci’s show began and ended.
EXPLAINATION OF TYLER THE CREATOR WOLF STORY DRIVER
And fashion is increasingly the grist for our entertainment: American designer Halston was the subject of a Netflix show of the same name, Ryan Murphy took on The Assassination of Gianni Versace, and on the drive over to the show’s venue, I saw multiple billboards advertising the Lady Gaga and Adam Driver vehicle House of Gucci. We ogle celebrity style, whether they’re walking the red carpet or trying to evade the paparazzi hounding the Nobu parking lot. While Paris, Milan, and New York get all the credit for being the Fashion Capitals of the World, the currents of power in contemporary fashion run through Hollywood. Everywhere you looked, you’d see another good explanation for Gucci designer Alessandro Michele planting his brand’s massive runway show in the center of Hollywood. Elsewhere, Awkwafina and Natasha Lyonne snuck cigarettes. Olivia Wilde held court in the middle of the outdoor venue, not far off from Serena Williams. At the bar stood Diane Keaton, wearing a coat from the Gucci-Balenciaga “hacking” and her signature Not-a-Regular-Mom hat. In one corner of Gucci’s afterparty for its Spring 22 runway show, Tyler, the Creator kneeled to the linoleum dancefloor and dropped his Gucci suitcase to the ground.
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